Benji → review → sourcing, don’t lose the review bit. Need units / dimensions / quantities attached to the design revision, otherwise the pretty picture and the parts can drift apart Walkthrough in the pitch: photograph the intended space,...
pack, laptop, Benji, app mockup, finance sheet. Check that the instructions can actually be followed w/ what’s in the box — tools needed separately? materials recorded in the summit checklist: Build Pack, marketing materials, laptop with...
5 seconds over the pitch limit lol. Keep the same doghouse through the whole demo + count the time moving the actual Build Pack around pitch constraint: five minutes (300 s), followed by three minutes of questions. The summit script says the...
what exactly gets checked before sourcing? changed dimensions should invalidate old instructions + quote, not leave three convincing versions floating around recorded workflow in the submission checklist: design selection/customization →...
27.5% vs 10% markup — different draft bases, need to untangle. Shipping/review time/returns/payment fees all still count; don’t confuse markup w margin Keep the versions separate: the final write-up describes a 27.5% markup on supplier...
homeowner side + supplier side, both need to work. what happens when the design needs something the shop doesn’t have?? Maybe offer locally available material options before getting attached to one look two-sided problem: homeowners need a...
design → materials → instructions → actual box of parts. Need to keep those tied to the same revision, esp when Benji changes a dimension product concept: connect a customized outdoor-project design to a material pack and step-by-step...
interviews: ask about current problems BEFORE pitching HomeBuilt. “would use this” vs actually paying the pack price are very different answers, keep question versions + response exports two stages in the survey notes: pain-probing interviews...
scope / impact / niche / revenue... need a tiny test, not another giant idea list. Save rejected ideas w the assumption that killed them. otherwise I’ll rediscover the same thing in 3 months :) archive contents: an early idea brainstorm...
