HomeBuilt: pricing versions and unit-economics inputs

27.5% vs 10% markup — different draft bases, need to untangle. Shipping/review time/returns/payment fees all still count; don’t confuse markup w margin

Keep the versions separate: the final write-up describes a 27.5% markup on supplier materials, $40/$80 monthly supplier tiers and a 7.5% transaction fee. The later submission/pitch checklist describes a 10% markup from retail, surplus purchases at 40% of marked price, and a $25/month consumer subscription with discounts. These are different draft assumptions, not one reconciled financial model.

Model inputs to reconcile: supplier acquisition cost; retail reference price; material waste/returns; packaging; shipping/distribution; review labor; software/service cost; payment fees; discount rate; and subscription benefits. Specify the base to which each percentage applies before combining them.

A-frame doghouse order-summary mock-up.

HomeBuilt five-year revenue and cost forecast.

Illustrative bookkeeping identity, added as a review scaffold: contribution per fulfilled pack = net pack revenue − attributable acquisition/fulfillment/support costs. Do not treat markup as profit margin or count the same supplier-side payment twice.

Open questions: is HomeBuilt buying and holding inventory or only brokering an order? Who owns unused material? Which forecast corresponds to each pricing version? The documents contain multi-year projections and optimistic growth claims; no realized revenues, audited margins or confirmed partner totals are inferred here.