HomeBuilt: interview design and validation provenance

interviews: ask about current problems BEFORE pitching HomeBuilt. “would use this” vs actually paying the pack price are very different answers, keep question versions + response exports

two stages in the survey notes: pain-probing interviews focus on current behavior/problems without pitching the product; pain-product interviews ask whether the proposed solution addresses those problems. Separate supplier and homeowner questions because their incentives and constraints differ.

question structure: supplier eligibility, product categories, location and stock/market difficulties; consumer constraints and willingness to use the design-to-pack workflow. The draft favors structured responses for comparison and demographic ranges instead of identifying information. These are design choices in the notes, not a claim of representative sampling.

• evidence gap: polished write-ups and pitch scripts report different sample counts/interest percentages, while the underlying content draft contains validation placeholders. The survey-design document does not itself prove those reported results. Preserve response exports, collection dates, recruitment method, exclusion rules and question version before citing a percentage.

• review questions: are respondents homeowners in the intended market? Does hypothetical interest translate to a willingness to pay at the actual pack price? Are supplier interviews measuring excess stock volume or simply willingness to discuss a partnership? Keep qualitative interview findings distinct from quantitative survey claims.